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Home > Up Next > UN 237 - YPulse. The Case of the Cause Conundrum.
Podcast: Up Next
Episode:

UN 237 - YPulse. The Case of the Cause Conundrum.
Category: Business
Duration: 00:25:02
Publish Date: 2022-10-20 07:00:00
Description:

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, unpacks the apparent disconnect between young consumers’ environmentalism and their penchant for low-cost, high-volume goods.

Topics include:

  • The percentage of young consumers who feel that climate change represents an existential threat to existence.
  • The factors that go into young consumers’ purchase decisions.
  • Why price point is a critical part of any brand’s sustainable product offering and marketing message.
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