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Home > Up Next > UN 204 - Modeling short-and long-term marketing effects in the consumer purchase journey.
Podcast: Up Next
Episode:

UN 204 - Modeling short-and long-term marketing effects in the consumer purchase journey.
Category: Business
Duration: 00:29:13
Publish Date: 2022-03-03 08:00:00
Description:

Gabriella Mirabelli interviews Dr. Peter Cain about his work modeling short-and long-term marketing effects in the consumer purchase journey.
Total Play: 0