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Podcast: Up Next
Episode:

Dan Coates. How to Approach Market Research.
Category: Business
Duration: 00:28:39
Publish Date: 2022-02-10 03:05:00
Description:

In this podcast Dan Coates, President of YPulse, shares with us how we should be approaching our market research needs.

 

Topics include:

  • Where to start your market research project, when to participate in a syndicated survey and when you might want to commission a bespoke report.
  • How you can leverage research that you find online – even if it is several years old.
  • When focus groups are helpful and how to use them to help shape your survey questions.
  • How long your questionnaire should be (hint: a lot shorter than you probably think).
  • How to think about margin of error and statistical significance.

 

Additional Useful Research Resources

  • Click here for an article on survey duration and its impact on young respondents 
  • Click here to find more resources and courses on market research 

Dan Coates is the President of YPulse, a global provider of Millennial and Gen Z insights, covering tweens, teens, and young adults aged 13-39 across North America and Western Europe.

Ypulse produces award-winning syndicated & custom research, interviewing and surveying over half a million tweens, teens and young adults annually in order to drive understanding and engagement with young consumers.

Amazon, Apple, Facebook, Hollister, Kraft-Heinz, Netflix, Spotify, Viacom & YouTube are but a handful of the companies that rely on Ypulse to help them understand and engage with young consumers.

YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.

Learn More:

Click here to sign up for Ypulse 

Dan Coates

YPulse

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