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Home > Up Next > YPulse. GenZ & Millennials, the Self-taught Generations.
Podcast: Up Next
Episode:

YPulse. GenZ & Millennials, the Self-taught Generations.
Category: Business
Duration: 00:26:00
Publish Date: 2021-11-18 03:05:00
Description:

GenZ and Millennial consumers have a level of easy access to information that would have been impossible for earlier generations to even imagine. When earlier generations wanted to learn things it required effort; going to a library; knowing where to look; or, access to a knowledgeable expert. Things have changed. MIT now has open courses and thought leaders are giving Ted talks. Everywhere information is available, easy to access and often free.

 

Given the massive amount of information out there, what are young consumers looking for? Where do they find information? How do they like to consume what they find?

 

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, answers these questions as she shares their latest trend report about how and where young consumers are finding out what they want to know.

 

Topics include:

  • The top ‘go-to’ resources young consumers look to when they want to learn something new.
  • How young consumers feel about ed-tech and which brands are making a name for themselves.
  • What young consumers are looking for – and when they’re looking for it.
  • Who young consumers trust when they want to learn something.
  • How brands can connect with young consumers by providing the information they crave.

As Chief Content Officer, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.

MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.

YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.

The post YPulse. GenZ & Millennials, the Self-taught Generations. appeared first on Up Next.
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