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Podcast: Up Next
Episode:

YPulse. The Future of Work.
Category: Business
Duration: 00:27:15
Publish Date: 2021-10-21 03:05:00
Description:

Has a week has gone by since the pandemic started in which you haven’t read an article about work, how it’s changed and what it’s going to look like as we come out of the pandemic? Experts have explored if work will return to “normal”, if a “new normal” is on the horizon and, if it’s a new normal, what that means for employers and employees alike.

 

One critical voice that has been largely missing from the conversation about the future of work is that of the employee. Working from home was sudden and uncomfortable but, as the pandemic stretched from weeks to months to a year and change, people found their way. They discovered things about themselves, their values, work and home life. These discoveries changed their perspectives, reframed their ambitions and revised their personal career strategies. These are not temporary changes, but rather foundational attitudinal adjustments.

 

People are not widgets and, when they have agency, they make choices that are aligned with their desires. If you work in a business where your most valuable resource walks out the proverbial door at the end of each day, understanding this foundational value shift is critical to recruiting and retaining top talent. Ypulse has surveyed young people aged 13 – 39 in North America and Western Europe about their career priorities, concerns and attitudes.

 

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, gives voice to how young people’s career priorities are changing and what it all means for workplace culture and the future of work.

 

Topics include:

  • The ‘great resignation’ and what is driving this trend.
  • The things that companies need to keep in mind in order to attract (and retain) top talent.
  • Why smaller businesses may have an edge when recruiting talent.
  • The advantage that large companies still have and why they should lean into it, if they want to attract and retain people.
  • Why a flexible approach to where work is performed is something that leadership should become comfortable with.

As Chief Content Officer, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.

MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.

YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.

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