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Podcast: Up Next
Episode:

YPulse. Gen Z & Brands.
Category: Business
Duration: 00:28:33
Publish Date: 2021-07-22 03:05:00
Description:

In 1964, during an interview with the San Francisco Chronicle, Jack Weinberg, an environmental and free speech activist famously said, “you can’t trust anyone over 30.” The cultural bedrock was shifting and the chasm between the youth of the nation and their parents’ generation was a yawning abyss.

 

Gen Z is coming of age during another period of tectonic change. Digital, diverse and disrupted, this generation has spent their formative years being shaped by multiple once-in-a-lifetime global events. As a result, they’re not just a younger version of the millennial cohort.

 

YPulse, the leading authority on Gen Z and Millennial opinions and behaviors, has recently released a trend report about the forces that influence Gen Z consumers, how they are relating to the world they live in and what it all means for brands looking to connect with this generation.

 

In this podcast MaryLeigh Bliss, VP of content at YPulse, dives into what their research can tell us.

 

Topics include:

  • Why marketers looking to target this demographic might want to move their ad buys to social.
  • Why some Tik Tok influencers went on strike and what brands looking to hop onto cultural trends can learn.
  • How Gen Z’s connectivity empowers them to hold brands accountable.
  • What Gen Z expects from brands when it comes to the causes they care about.
  • How growing up through multiple crisis events has affected Gen Z’s brand preferences, buying behavior and career choices.
  • What you think about gaming might be wrong and why it’s important to update your thinking.

 

As of VP of Content, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.

MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.

YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.

The post YPulse. Gen Z & Brands. appeared first on Up Next.
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