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Podcast: Up Next
Episode:

YPulse. Young Consumers & Sports.
Category: Business
Duration: 00:29:59
Publish Date: 2021-05-20 03:05:00
Description:

Covid changed the IRL sports experience. What was the impact on young sports fans and how are things looking for the sports industry segment? YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has recently released a trend report on how young consumers are thinking and feeling about sports.

In this podcast MaryLeigh Bliss, VP of content at YPulse, dives into what their research can tell us about how young consumers are feeling now and what that means for the future.

Topics include:

  • How young consumers were feeling about sports pre-pandemic.
  • Why a bit of sports absence might have made the sports fan’s heart grow fonder.
  • The drivers of sport fandom growth and the number one reason young consumers are sports fans.
  • The “sales funnel” for sports fan engagement.
  • How participation in youth sports links to sport fandom.
  • How young sports fans feel about the prospect of in real life sporting events compared to other IRL activities.
  • How young consumers are feeling about broadcast sporting events and what the industry can do about it.
  • The gaps between Gen Z and Millennial engagement with certain sporting leagues.
  • The somewhat counter-intuitive relationship between electronic gaming and young consumers who are disinterested in sports.

As of VP of Content, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.

MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.

YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.

The post YPulse. Young Consumers & Sports. appeared first on Up Next.
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