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Podcast: Up Next
Episode:

Josh Sternberg. Does Digital Advertising Work?
Category: Business
Duration: 00:34:03
Publish Date: 2020-10-22 03:05:00
Description:

John Wanamaker (1838 – 1922) famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Josh Sternberg, a journalist covering media, tech and business is the editor of The Media Nut, a newsletter for all legs of the media industry stool: brands, publishers, agencies and ad tech.

In this episode Josh and Gabriella tackle the thorny issue of whether or not the $325B business of digital advertising … actually works.

Topics include:

  • What is encompassed by the term “digital advertising” and why definitions are critical to an evaluation of digital advertising’s efficacy.
  • The two component parts one must consider when evaluating digital advertising’s effectiveness.
  • The current state of targeting – and where it’s headed.
  • The Lumascape – what it is, how it has evolved over time and what this evolution tells us.
  • How walled gardens and their behavioral targeting has avoided fraud and succeeded in avoiding many of the problems associated with programmatic digital advertising.
  • Why answering our central question with, ‘it depends’ … isn’t a cop out.

Learn more about Josh:

  • Twitter at @joshsternberg
  • See past issues (and sign up!) for the Media Nut newsletter: Media Nut

Related conversations with Josh

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