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Home > Up Next > Wil Shelton. Innovating Marketing Through Deep Understanding of Culture & Community.


	Podcast:		Up Next
	Episode:		Wil Shelton. Innovating Marketing Through Deep Understanding of Culture & Community.
	Category:		Business
	Duration:		00:30:12
	Publish Date:		2020-09-02 22:05:01
	Description:		Wil Shelton is the founder of Wil Power Integrated Marketing, a global marketing agency that leverages the unique culture of salons and barbershops to build a bridge between today’s brands and hard-to-reach multiracial consumers. Today we’re speaking to Wil Shelton about how he went from being a salon owner and hair stylist to the CEO of one of the most successful marketing agencies working with blue chip entertainment brands to help them reach African American communities. Topics include: How salons and barber shops were the original ‘safe spaces’ in African American communities and the role they continue to play today. The ah-ha insight that led him to go from salon owner to marketer – and what his two businesses have in common. How advertising agencies’ lack of diversity hurts their creative – and what they can do to improve things. Why actions speak louder than words and what African American consumers expect from brands who want to wear the Black Lives Matter mantle. How COVID has impacted salons and what he’s advised them to do. (FYI: this advice is pure gold for any business operating in the service industry.) Wil Shelton is the driving force behind his company’s full range of traditional and digital marketing services, including business development and creative strategy. Under his direction, the agency designs and executes targeted campaigns to authentically connect emerging and global brands to the beauty industry to reach highly targeted, multicultural audiences. He was led to develop his unique approach as a result of his own experiences as a salon owner and hairstylist. He recognized the cultural importance of salons and the untapped opportunity they presented. Today, Wil boasts a vast network of over 100,000 African-American salons and barbershops nationwide, giving his clients the ability to reach over 100 million consumers annually. As more and more brands set up multicultural departments, Shelton is able to provide them with a proven roadmap for success. Learn more about Wil Shelton & Wil Power Integrated Marketing: Facebook LinkedIn Twitter Instagram: @imwilpower The post Wil Shelton. Innovating Marketing Through Deep Understanding of Culture & Community. appeared first on Up Next.
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