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Home > Up Next > Tod Plotkin. Delivering Audience Engagement by Tapping Into Emotion.
Podcast: Up Next
Episode:

Tod Plotkin. Delivering Audience Engagement by Tapping Into Emotion.
Category: Business
Duration: 00:28:15
Publish Date: 2020-08-26 22:05:20
Description:

As Founder and CEO of Green Buzz Agency, Tod Plotkin oversees the video content creation for iconic advertising campaigns and online branded documentaries, collaborating with a diverse array of brands to create cinematic video content.

Going viral isn’t a strategy – it’s an outcome of the right video at the right cultural moment.

That said, Tod’s agency hits it out of the park more often than most. Engaging with audiences in an attention economy has always been important – and challenging – but things are being brought to a whole new level with COVID19.

Today we’re speaking to Tod Plotkin about how his agency reliably delivers emotion and viewer engagement.

Topics include:

  • Going viral and how to approach your work and improve your odds of achieving that outcome.
  • Different platforms and why understanding where work will be viewed matters.
  • How run-time relates to emotional engagement.
  • Why he’s bringing talent in-house, while other agencies continue to outsource.

The Green Buzz Agency works with clients like Amazon, Ad Council, Nickelodeon, Facebook, Apple, Upworthy, SYFY, HGTV, Goldman Sachs, Make-A-Wish Foundation, Lockheed Martin, ACLU, Hilton, AARP, Under Armour and many more, to create premium video content that engages viewers. They’re storytellers that leverage multidisciplinary talents to empower their clients and bolster what they stand for.

They don’t just engage audiences— they evoke emotion.

Their emphasis on sound design, color grading and dynamic interview bites has led to more than 70 million organic views as well as numerous Emmy & Webby distinctions. In an era of fractured attention, their content isn’t just digestible, it’s memorable.

Learn more about the Green Buzz Agency:

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