Search

Home > Up Next > Josh Sternberg. Brand Studios, Digital Publishing and the State of the Media Landscape
Podcast: Up Next
Episode:

Josh Sternberg. Brand Studios, Digital Publishing and the State of the Media Landscape
Category: Business
Duration: 00:36:13
Publish Date: 2020-08-05 22:05:10
Description:

Josh Sternberg is a journalist covering media, tech and business. Most recently, he was the Media and Tech Editor at Adweek.

He’s currently editor of The Media Nut, a newsletter for all legs of the media industry stool: brands, publishers, agencies and ad tech.

Each day, he dives into one topic, offering a mix of reporting and analysis to provide an honest look into the industry.  Add it to your subscription list (there is a link at the bottom of this page). It’s well written, essential reading. Launched at the tail end of April, in only four months it has already made Inside Hook’s list of the 80 Best Single Operator newsletters on the Internet.

While Josh could discuss a wide range of topics, today we’re diving a bit deeper into a few of the issues he’s covered recently in his newsletter.

Topics include:

  • Brand Studios … and why, despite being a great idea, they may be doomed to fail.
  • The most important (and often missing) part of many brand studio’s marketing strategy.
  • The #stophateforprofit boycott … and who was most hurt by the effort. (Spoiler: It wasn’t Facebook)
  • Facebook … and why digital publishers often find themselves between a rock and a hard place.
  • The current media landscape … and why Josh won’t answer the question about what digital publishers should be doing, but will share some other thoughts.

Learn more about Josh:

Twitter at @joshsternberg

See past issues (and sign up!) for the Media Nut newsletter:

Media Nut

The post Josh Sternberg. Brand Studios, Digital Publishing and the State of the Media Landscape appeared first on Up Next.
Total Play: 0