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Home > Up Next > Mark Homza: Telling New Stories Using Cinemagraphs
Podcast: Up Next
Episode:

Mark Homza: Telling New Stories Using Cinemagraphs
Category: Business
Duration: 00:32:22
Publish Date: 2018-03-28 22:30:05
Description:

Today we’re speaking to Flixel co-founder and CCO Mark Homza about how his company pioneered the exciting new art form – the cinemagraph. During the conversation, we explore the company’s origins, and what it takes to envision and develop new forms of communication. We also talk about the changes occurring across social media, take a look into Flixel’s business model, and much more.

Topics include:

  • What separates cinemagraphs from photo and video
  • Cinemagraph’s role in the fashion world and its immediate quality
  • How viewers engage with the image (and how it draws attention)
  • Different uses (and integration) for the images on online platforms
  • The importance of autoplay on social media (and how this changed the game)
  • The rise of video on social media and the launch Flixel Studios
  • How to create a cinemagraph with existing footage
  • Unexpected usages of Flixel by indie musicians and other artists

Mark Homza is an award-winning creative and startup entrepreneur. He is a co-founder and CCO of Flixel – a Toronto and New York based company that makes tools for visual storytelling. Mark supported the development and launch of Cinemagraph Pro for macOS and iOS, the world’s most popular software platform for creating and sharing the magic of cinemagraphs.

In 2014, Flixel was honored with an Apple Design Award and Best of 2014 in the App Store. They count Tyra Banks, creator of America’s Next Top Model, as one of their investors. Mark leads Flixel Studio, focused on cinemagraphs and micro-video content, producing digital campaigns for the likes of HBO, Mashable, Mercedes-Benz, A&E, Facebook, Instagram, Panasonic, Lincoln, Toyota, The United Nations, and more.

Learn more about Mark Homza:

 

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