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Podcast: Up Next
Episode:

Lauren Zalaznick: Reimagining the Future of Media
Category: Business
Duration: 00:35:45
Publish Date: 2018-04-11 22:30:04
Description:

Today we’re talking to media executive Lauren Zalaznick about everything from streaming and social media to her incomparable experiences in broadcasting. During the conversation, Lauren delves into digital media’s danger zones, reveals the real deal behind subscription models, expands on some of the topics she presented in her Ted Talk, and so much more.

Topics include:

  • Defining the “great middle” of today’s media landscape
  • The rise of streaming and its place in the continuum of watchable media
  • The “conscience of television” and how it reflects its audience’s emotional states
  • Considering the possibility of more regulation and access to online media
  • Why Lauren started the LZ Sunday Paper
  • The current (and future) role of broadcasting

Lauren Zalaznick has devoted her career in media to transforming the cultural landscape, from her start as an award-winning independent feature film producer to her most recent role as Executive Vice President at NBCUniversal. The hallmark of her career has been leading the growth of some of the strongest television and digital brands in media. Today, Zalaznick advises and invests in digital media startups, primarily focused on new content platforms. Every week, she publishes a widely read and influential newsletter about women in business and culture, The LZ Sunday Paper.

In her industry-famous overhaul of Bravo, Zalaznick took a marginal arts-centered network and made it the destination for trendy reality TV. Now the tastemaker who brought us shows like Project Runway, Top Chef, and the Real Housewives  franchise is applying her savvy to the challenge of creating a truly multimedia network. As a Senior Advisor at Refinery29 and The Boston Consulting Group, Lauren is using digital media to fuel the popularity of traditional media.

Before her career in television, Lauren produced several award-winning indie films, including Larry Clark’s iconic  Kids and Jim McKay’s  Girls Town. She broke into TV as a senior executive at music channel VH1, pioneering the low budget, simple, and cunning Pop-Up Video. Her sharp pop-culture sensibility has earned her a place among Time’s 100 Most Influential People, Vanity Fair’s New Establishment and Fortune’s 50 Most Powerful Women.

She currently sits on the Board of Directors for Shazam, GoPro, and Penguin/Random House. She is a senior advisor to many industry-leading content and tech start-ups, including Refinery29, Atlas Obscura, LifePosts, and Medium. She is also an Advisor to The Sundance Institute, and Venture For America, among others.

Learn more about Lauren Zalaznick:

The post Lauren Zalaznick: Reimagining the Future of Media appeared first on Up Next.
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