Search

Home > Up Next > Madeline Di Nonno: Breaking Through Gender Bias in Film and Television
Podcast: Up Next
Episode:

Madeline Di Nonno: Breaking Through Gender Bias in Film and Television
Category: Business
Duration: 00:26:37
Publish Date: 2018-05-09 22:30:06
Description:

As the CEO of the Geena Davis Institute, Madeline Di Nonno is paving the way for gender diversity in children’s entertainment and media. In today’s episode, Madeline talks about the fascinating research her team has found on female-led films, and reveals how her team uses data to educate, engage, and motivate content creators. We also explore why television does a better job of representing women than film, reveal helpful tips for educating children about on-screen biases, and break down the real ways to set the stage for open and honest dialogue.

Topics include:

  • The Scully Effect and the Institute’s other research projects
  • How computer science plays a huge role in entertainment research
  • The women to men ratio in advertising and television (and why it matters)
  • How parents and caretakers can engage children using subtle media literacy cues
  • Learn more about the industry’s response to the Geena Davis IQ tool
  • Working with advertisers to put scripts and briefs through a gender lens

Madeline Di Nonno is the CEO of the Geena Davis Institute, the only research based non-profit working with the entertainment and media community to improve gender diversity in children’s entertainment through research-based programs. Madeline has over 30 years of experience in the entertainment industry. Previously, Madeline served as President and CEO of On The Scene Productions, and served in executive marketing positions for Anchor Bay Entertainment/Starz Media and Echo Bridge Home Entertainment.

Madeline also served as Senior Vice President of Marketing Alliances and Digital Media at the Hallmark Channel, where she helped launch the cable channel and established marketing, digital media, ecommerce, and corporate alliance functions. Madeline served for eight years at Universal Studios Home Video as Vice President of Strategic Marketing, where she established the company’s first websites and digital marketing campaigns. Madeline began her career at ABC Television Network in corporate publicity working on the marketing communications campaigns for mini-series, sports, and daytime, including The Winds of War, The Thorn Birds, and the 1984 Olympics.

Learn more about Madeline Di Nonno:

 

 

The post Madeline Di Nonno: Breaking Through Gender Bias in Film and Television appeared first on Up Next.
Total Play: 0