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Podcast: Up Next
Episode:

Ben Johnson: How to Gain Traction as a New Company
Category: Business
Duration: 00:30:42
Publish Date: 2018-05-16 22:30:50
Description:

Ben Johnson is the CEO of Gruvi – a media-tech company that helps the creators of entertainment reach and engage their ideal online audiences. In today’s episode, Ben takes us behind the scenes at Gruvi, and reveals the innovative tactics his team used to gain traction as a new company. We also discuss the relationship between social media noise and box office sales, talk about the latest trends in content acquisition, and so much more.

Topics include:

  • Gruvi’s favorite social media platforms (and how they use them)
  • Ben’s thoughts on the future of online communication
  • The branding and creative choices that define the success of a film
  • International work and the benefits of cataloguing for certain clients

Ben Johnson has been tinkering with online advertising and social media since the early days of web 1.0, and has always been fascinated by the possibilities to reach and communicate with audiences en masse. Ben currently runs Gruvi, a technology-media company that helps entertainment businesses reach and engage online audiences. Gruvi has worked on movie campaigns for clients like CineEvents, Fathom Events, Warner Brothers, Disney, and Wild Bunch.

Learn more about Ben Johnson:

 

 

 

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