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Home > Up Next > Zach Edwards: Changing Advertising, Disrupting Monopolies, and Providing New Revenue for Publishers
Podcast: Up Next
Episode:

Zach Edwards: Changing Advertising, Disrupting Monopolies, and Providing New Revenue for Publishers
Category: Business
Duration: 00:37:55
Publish Date: 2018-08-15 22:30:46
Description:

In today’s episode, digital strategist and Victory Medium Founder Zach Edwards is smashing the status quo by showing us how to disrupt the advertising industry, take down monopolies, and provide new ways for content producers to generate revenue. We also explore the new ETF market, reveal how to attract desirable customers, and talk about increasing the value of audience subscriptions.

Topics include:

  • Core strategies for buying and selling audiences
  • Facebook and Google sucking up ad revenue
  • How audience descriptors are becoming globally standardized
  • The flows of revenue
  • How to use the Shapley Value Formula for payouts
  • Creating an ETF market for cookie data
  • Integrating your publisher platform into the global standards

Zach Edwards has been a digital strategist for the last 11+ years. He got his start with 15 months on the digital team for President Obama’s 2007 campaign, worked on behalf of NYC Mayor Bloomberg, directed digital strategy for Houston Mayor Bill White’s 2010 Gubernatorial campaign, and worked on dozens of other state, federal, and international political campaigns and research efforts. He is the founder and co-founder of half a dozen companies in the big/open data industries and a couple others. Zach is widely known as the founder of boutique analytics, strategy, and optimization firm Victory Medium. Zach has worked on over 30 product launches, sent tens of millions of emails, and directly optimized several million in ad spend.

Zach previously led the digital strategy for several New York Times bestselling book campaigns, 2 documentary film launches, and led a CEO-turnaround for the 47-year-old Bodhi Tree bookstore. His clients have included The Food Revolution Network, Healthcare.com, Pavlok, The Coolest Cooler, Well.org, The Texas Beer Company, Foundr Magazine, Bodhi Tree, The Foundation for Innovation in Medicine, ContactUs.com, Peaceful Media, The Morrison Center, and dozens of other one-off campaigns & short term analytics projects. Zach also served on the board of the Voice for Asian Elephants Society for 3+ years and strongly supports the efforts to save temple elephants in Kerala, India.

Learn more about Zach Edwards:

 

 

 

 

 

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