Search

Home > Up Next > Ly Tran: Unpacking the Secrets to Digital and Social Advertising
Podcast: Up Next
Episode:

Ly Tran: Unpacking the Secrets to Digital and Social Advertising
Category: Business
Duration: 00:35:13
Publish Date: 2018-08-22 22:30:01
Description:

Today we’re speaking to Ly Tran, Associate Partner and Chief Media Officer at Proof Advertising. During our conversation, Ly breaks down her best advertising practices, and looks back at some of the biggest trends and philosophies that have rocked the industry over the years. We also explore how branding fits into the ever-evolving world of social media, and talk about the importance (and impact) of AR, VR, and messaging for future generations.

Topics include:

  • The secret sauce to Proof Advertising’s success
  • A look into some of the biggest digital trends
  • How Proof works with different types of clients and manages their brands
  • Navigating the current social media landscape (and its politics)
  • The breadth of the services that Proof offers to brands
  • Branded content’s strengths and weaknesses
  • Concerns around privacy, terms of use, and GDPR (and how these relate to advertising)
  • The role of influencers and Proof’s attitude toward working with them
  • Imagining the next big social media platforms

Ly Tran was born in Guam in 1975 after the Vietnam War. She is a big dreamer. She knew early on she wanted to be in the business of inventing new ways of communication and today is widely seen as one of the more bold thinkers in the digital creative space. In 2008, Tran joined Austin-based indie agency, Proof Advertising, as Chief Digital Strategist, taking them from next to zero in digital billings to tens of millions in their first year.

She has since made digital, social, and mobile a significant portion of the agency’s offering and expertise. Ly has made it her mission to mentor the industry’s future innovators and rising stars, recruiting and grooming young talent to Proof while also getting highly involved outside of Proof with AWAW, Ad Women for All Women, a program aimed to introduce all young women in high school and college to advertising.

Learn more about Ly Tran:

 

 

 

 

 

 

The post Ly Tran: Unpacking the Secrets to Digital and Social Advertising appeared first on Up Next.
Total Play: 0