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Podcast: Up Next
Episode:

Jada Gomez-Lacayo: The Quest For Authenticity and Representation For All
Category: Business
Duration: 00:30:14
Publish Date: 2018-09-26 22:30:11
Description:

Today we’re speaking to Bustle’s Executive Editor Jada Gomez-Lacayo about the pursuit of cultural authenticity and representation in the media industry. We also explore the realms of social media, as well as Bustle’s – and her own – approaches to mastering the gamut of platforms. We also talk about her interesting background in journalism, and delve into where she turns to find her inspiration.

Topics include:

  • The future of minority publications that speak to specific audiences
  • How to hook readers into content
  • Bustle’s content, social media, and engagement strategies
  • Why journalists need to adopt to different brand voices
  • How to utilize social media now (while also preparing for the platforms of tomorrow)
  • Bustle’s editorial mission
  • Diversity in media
  • The possible roles messaging plays in delivering content
  • Jada’s hopes for writing a young adult novel in the future
  • And much more!

Jada Gomez-Lacayo is a Queens, N.Y. native, with a love of all things music, books, sports, and glitter. An NYU graduate and the child of New York DJs, her love for pop culture turned her childhood dream into a dream career in journalism, that led her to TIME, People, HipHopDX, and Latina. Her spirit animal is a combination of a Care Bear and a Disney princess.

Learn more about Jada Gomez-Lacayo:

The post Jada Gomez-Lacayo: The Quest For Authenticity and Representation For All appeared first on Up Next.
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