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Home > Up Next > Britta von Schoeler, Zeppa Kreager, and Jason Harris: A Glimpse Inside The Creative Alliance
Podcast: Up Next
Episode:

Britta von Schoeler, Zeppa Kreager, and Jason Harris: A Glimpse Inside The Creative Alliance
Category: Business
Duration: 00:31:40
Publish Date: 2018-10-10 22:30:50
Description:

Today we’re speaking to Britta von Schoeler, Zeppa Kreager, and Jason Harris about their important roles in the Creative Alliance – a unifying force of 70 companies that harness engagement and public awareness to address some of the nation’s most pressing challenges. During the conversation, we unpack everything you need to know about the organization, how they became involved, and some of their most groundbreaking projects, including the It’s On Us Campaign. We also talk about content discovery, data science, brand safety, and so much more.

Topics include:

  • Bringing people and organizations together to do important work
  • The Creative Alliance’s content discovery and distribution strategy
  • How the Alliance uses data and resources from other projects to strengthen their work
  • The necessary vetting process when pairing with partners
  • How the Creative Alliance targets specific platforms
  • The array of committees that handle the Alliance’s interests
  • The key performance indicators for their campaigns
  • More about their companies Broadway Video Enterprises, Civic Nation, and Mekanism

Britta von Schoeler is the President of Lorne Michaels’ Broadway Video Enterprises, the division charged with amplifying the company’s portfolio of brands across all media. She leads global business strategy and revenue growth and has experience developing and executing on partnerships with Fortune 500 companies as well as emerging players and growing brands from core TV properties like Saturday Night Live. 

Zeppa Kreager is the Director at the Creative Alliance and has worked there since its inception by Civic Nation. Previously she was the Mobilization Program Coordinator at Airbnb before moving on to become the Director of Public Engagement for the White House.

Jason Harris is President and CEO of Mekanism, a global creative agency based in San Francisco and New York City that specializes in innovative marketing campaigns. Jason is on the board of directors for Advertising Week, the United Nations Social Impact Leadership Council, and an advising member of the elite Brand 50. He has helped build some of the world’s most iconic brands and was recently named #5 on the list of the top 10 most influential social impact leaders.

Learn more about Britta von Schoeler:

Learn more about Zeppa Kreager:

Learn more about Jason Harris:

 

 

 

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