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Podcast: Up Next
Episode:

Will Palmer: Harnessing the Power of Data to Attract New Film Audiences
Category: Business
Duration: 00:33:16
Publish Date: 2018-10-17 22:30:45
Description:

As the Co-Founder and Chief Executive of Movio, Will Palmer is harnessing the latest data technology to revolutionize the film and theater industry. Today he tells us how he does it. We also talk about removing demographic bias, seed comps, and traversing new and different audiences. Will also reveals his insights into the dynamic nature of audience followings and box office success.

Topics include:

  • The use of data in promoting and marketing films
  • Data capture and the platforms that Movio utilizes in their work
  • The smart ways to market particular films
  • Capturing and introducing new audiences to cinema
  • How to use data to produce and finance new films
  • A breakdown of audience followings for certain directors, films, and genres
  • Re-contextualizing what it means to be a successful theatrical release
  • The new cinematic experience (and the increased emphasis on premium theaters)
  • The importance of aligning all departments when trying to attract moviegoers

Will Palmer is Co-Founder and Chief Executive of Movio. Movio is considered the global leader in marketing data, analysis, insights and campaign creation, and management for theatrical exhibitors and distributors. Movio has been successfully established within six markets since its inception. A devout film-lover, Will has a grand vision for Movio to revolutionize the way the film industry interacts with viewers, increase box office revenue, and improve the quality of content produced.

Prior to Movio, Will established, and subsequently sold, a number of successful startups, including; HRV, Connectnow, and Warmo. He is highly experienced in business management, particularly during high growth phases, having nurtured businesses from conception to profitability on a number of occasions.

Learn more about Will Palmer:

 

 

 

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