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Home > The Creative Freelancer > John Keatley – Creating personal projects


	Podcast:		The Creative Freelancer
	Episode:		John Keatley – Creating personal projects
	Category:		Arts
	Duration:		00:54:37
	Publish Date:		2016-10-04 14:21:01
	Description:		This week, we sat down for an interview with John Keatley, Seattle based advertising and fine art photographer. On this podcast episode he shares some behind the scenes of his recent project “Uniform” and why it’s so important to be creating personal work. We also talk about what is was like when he started off in advertising, and was told “It takes 5 years.” You can catch John at the PhotoPlus Expo in New York in October on Managing Clients & Workflow on Set (Thu, Oct 20, 2016 – 10:15 AM to 12:15 PM). John and his wife Nichelle also host photographers for a three day workshop in Seattle called Survival Guide. Until I stared creating work on my own that spoke the language of advertising, people just wrote me off as an editorial photographer. John Keatley Interview Timestamps 0:40- Uniform personal project 5:12- What goes into planning your personal projects? 9:37- How do you deal with decisions on personal work? 11:52- Journal of Ideas 13:27- Don’t save ideas until you are ‘better’ 13:49- “You never are satisfied with where you are at. You’re alway going to be learning.” 14:40- Having a team in place 17:29- Working with your spouse 21:55- Family portraits on website 25:10- Feedback from clients on family portraits 26:12- Career path 28:40- How did you marketing change over the years? 29:54 “Look, it really takes 5 years” 32:29 “Until I stared creating work on my own that spoke the language of advertising, people just wrote me off as an editorial photographer. “ 32:48 – Why did they assume you were an editorial photographer? 34:13- Building the Survival Guide 37:16- Figuring out who you are and translating that into your work 39:34- Upcoming workshop in 2017 40:22- NYC PhotoPlus Talk “Being on Set” 40:57- Lighting Round questions 41:37- Why Fine Art? 42:50 – What would someone be surprised about you? 45:21 – Liberia 47:00 – One Light, One Modifier, One Lens 48:00 – Maintaining confidence on the journey “Hopefully you keep a big picture mindset.” Show Notes + Links John Keatley Photo Instagram Keatley Survival Guide PhotoPlus Expo Uniform Annie Leibovitz Portrait Macklemore & Ryan Lewis Keatley Survival Guide John Keatley Instagram Knowledge Bombs “You never are satisfied with where you are at. You’re always going to be learning.” 13:49 “Until I stared creating work on my own that spoke the language of advertising, people just wrote me off as an editorial photographer.”-32:39 “Hopefully you keep a big picture mindset.” – 48:00 The post John Keatley – Creating personal projects appeared first on The Creative Freelancer.
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