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Home > The Cerrone Show > Your Marketing Sucks: Why small businesses Need to Think new media EP:106
Podcast: The Cerrone Show
Episode:

Your Marketing Sucks: Why small businesses Need to Think new media EP:106
Category: Business
Duration: 01:06:33
Publish Date: 2014-10-20 00:31:53
Description:

Are you a small business owner? Chris and Laci discuss the trouble with small business marketing and outline the tools that you need to succeed.  They also share how to set up a proper launch strategy with new media and what to look out for when being approached by so called “experts”.

Here is a taste of what to expect from today’s show:

  • Chris and Laci decide to discuss their opinions about small businesses and marketing.
  • Laci tries to do an “intervention” with Chris about his old cafe/coffee shop and how much he talks about it.
  • Over the past few months, Laci and Chris have met many small business owners and entrepreneurs.  These interactions have brought to light troubles with small business marketing, branding.
  • Chris discusses his childhood of being around entrepreneurs at his dad’s sporting goods store.
  • The mischievous side of Chris is revealed when he shares some of the crazy things that he used to do to his dad at his store.
  • Laci shares her childhood memories of being around her entrepreneur/entertainer parents with their travelling show band and dance studio.
  • Chris and Laci discuss the fear that goes along with opening a new business and knowing how to properly execute social media and online marketing.
  • Laci walks Chris through the amazing growth of her mom’s knit shop that was mainly driven through social media and email marketing.
  • Chris talks through the proper strategy when opening a new business.
  • Google strategy is not the key to making or breaking your business.
  • Many small businesses are tricked into thinking that paying someone to rank them #1 on Google is the key to their success.

 

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