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Home > LTB Podcast > LTBP #148 - Dr. Yuping Liu-Thompkins: Building Customer Loyalty And Habit
Podcast: LTB Podcast
Episode:

LTBP #148 - Dr. Yuping Liu-Thompkins: Building Customer Loyalty And Habit
Category: Health
Duration: 00:48:10
Publish Date: 2018-12-11 12:25:38
Description:

In today's episode, we welcome on Dr Yuping Liu Thompkins. Yuping Liu-Thompkins, Ph.D. is Professor of Marketing & Director of Customer Analytics and Strategy Collaboratory at Old Dominion University. Dr. Yuping Liu-Thompkins is an expert on building customer loyalty and habit through effective marketing programs. 

Topics Covered:

  • What changes has Dr. Yuping seen in the 20+ years she's been studying marketing?
  • Whether or not it is harder for small-to-medium businesses to get a share of the marketplace nowadays?
  • If she feels offline marketing still has a big part to play.
  • How to build customer habit early on in a new customers journey.
  • The difference between customer loyalty and customer habit.
  • Companies who are leading the way with customer loyalty.
  • How to effectively use loyalty programs.

Yuping's Site
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