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Home > Greymatter > Nir Eyal on Building Habit-Forming Tech | #ProductSF
Podcast: Greymatter
Episode:

Nir Eyal on Building Habit-Forming Tech | #ProductSF
Category: Business
Duration: 00:32:41
Publish Date: 2016-12-05 18:39:56
Description: Nir Eyal, the author of “Hooked: How to Build Habit-Forming Products” dives into the psychology behind building technology that creates consumer habits. He summarizes his four-step Hook canvas (Trigger, Action, Reward, Investment) and reminds us that it's not the best product that wins—the winner will be the product that forms the monopoly of the mind. #ProductSF is a product-centric event hosted by Greylock Partners. The conference brings together a community of founders, PMs, and product leaders to talk about the challenges of building new, innovative products that change lives and create habits.
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