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This week Encore Presentations continue on Franchise Today. In this segment, Host Paul Segreto welcomed Warren Lee Lewis as his guest in what was the fourth segment of the Second Annual Franchise Legal Series. A Partner - Franchising and Licensing at Akerman Senterfitt, Warren is the author of The Franchise Sellers Handbook. Paul and Warren discussed franchise sales best practices with focus on regulation of franchise sales, franchisor activities impacting on franchise sales, offering and selling a franchise to a prospect, and examples of franchise sales gone wrong. |
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