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Startup founders are advice magnets. Friends, family, investors, self-proclaimed experts and pundits, users and customers all like to share their two cents worth.
Most founders I know do their best to balance this advice against their vision but it’s not easy.
A thread on LinkedIn brought this issue to light and people from across the advice spectrum weighted in. Those on the sidelines argued that diversity of perspective is important. Founder’s said that the quality of advice from those without ‘garage experience’ is highly variable at best and that they rely on themselves to filter out the noise.
I side with the latter argument as do many of my colleagues and mentees. Yet screening for advice amidst the noise remains a daily challenge. This is because founder’s don’t have all the answers all the time and insights can come from the strangest of sources. This paradox usually manifests through a fear of missing out (FOMO) or the ‘need to please’.
FOMO is a fine balance of curiosity and paranoia but often favours the latter.
The ‘need to please’ plays out where a perceived power imbalance exists. In the context of entrepreneurship, that perception comes from one party (investors) appearing to have more experience or capital than the other party (founders). And in order to access more experience and capital, using the thesis that more of both will accelerate growth, founders tend of over index the importance placed on advice from these people.
These two emotions are real and increase a founder’s advice surface area but that doesn’t help with screening for noise.
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