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Home > Founder to Founder > EP 78: PhilHSC On 10 Ways Founders Can Scale Wellness
Podcast: Founder to Founder
Episode:

EP 78: PhilHSC On 10 Ways Founders Can Scale Wellness

Category: Business
Duration: 00:11:52
Publish Date: 2018-10-24 05:40:00
Description:

Wellness is a loaded term. It means too many things to too many people. And when it comes to scaling a business and teams, wellness isn’t on the critical path which is ironic given how important team performance is to a venture’s success.


Some founders consider wellness a personal responsibility of each team member (that was me).

Others solve for wellness by introducing yoga, healthy snacks and flexible work arrangements (to name a few) for their teams to access.


These two approaches (and every option in between) are opt-in and neither one mandates co-founder participation.


And herein lies the issue.


Team members are cue sponges. They notice when co-founders or any person perceived to be a leader starts acting in ways to improve or degrade their wellbeing, regardless of whether the leader is acting consciously or subconsciously. It’s an unavoidable fact that they respond and modify their behaviours based on what their leaders say and do.


For the record, I think wellness should get more airtime than it does today. I think it’s an undervalued asset for teams starting or scaling ventures. And while wellness isn’t likely to stand shoulder to shoulder with product, technology or marketing on the critical path, it is simple to scale.


The key to this simplicity is the example co-founders set and talk about with their teams.


It’s all good. Until it’s not.


If I’m honest I only started embracing wellness as an ideal when I started thinking about it in terms of how I perform in the service of my wife, daughters, friends and teammates.

I reframed wellness from being an esoteric, nice-to-have cliche and began thinking about it as a core capability I needed to be successful.


Sound strange?


Ask or observe most entrepreneurs and you’ll find that they possess a kind of invincibility psyche. This manifests in a number of ways but it boils down to their mindset being something like this: ‘If I’m always on and upbeat, I will overcome all odds and others will believe we are worth backing’.

These same founders scoff at the idea of work/life balance and dismiss the ‘marathon, not a sprint’ analogy. To them, their venture, identity and livelihood are so inextricably linked that they see no other option but to never stop. This can end badly.


Team members see this behaviour and try to match it in order to fit in. Or they burn out trying to. And while it’s true that entrepreneurship isn’t for everyone, no investor wants to see a company fold because its founders implode.


Founders who are scaling their business constantly navigate a slew of known and expected obstacles. Ironically, scaling wellness involves implementing 10 simple tactics.


I encourage founders to do all 10 and then share them with their team in a kind of checklist format. Set the example and then ask the team to follow suit. It will change the game for you, your team and your business.


Keep reading the full post here.

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