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	Podcast:		Enterprise Marketer Podcast - Conference
	Episode:		Nicole Smith on Enterprise Content Marketing and Strategy at Dell
	Category:		Business
	Duration:		00:30:15
	Publish Date:		2016-09-29 14:30:31
	Description:		To say Nicole Smith's role at Dell is complicated would be an understatement. Like most companies that have grown rapidly, Dell has seen a lot of mergers and buyouts. As these teams come together, Nicole gets to be a part of making the efforts work together as well. Since Dell has a very mature team of Content Marketers, they get to drive beyond email subscribers and online articles and get into new areas where content integrates with context. In this show, we get into the idea of experiencing content in a new way, the integration of engineering and marketing, and how the marketing team gets scrappy at Dell.
	Total Play:		0