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Home > Enterprise Marketer Podcast - Conference > The Transition from CMO to CEO and How Marketing Can Empower Sales
Podcast: Enterprise Marketer Podcast - Conference
Episode:

The Transition from CMO to CEO and How Marketing Can Empower Sales
Category: Business
Duration: 00:28:12
Publish Date: 2017-02-06 14:04:00
Description: Doug Bewsher has one of the most remarkable career paths I have seen in marketing. He has been the CMO of Skype and worked with the company during some of the most transformational points in our digital age. He has been the CMO of Salesforce and leads the team to some amazing strides during the time when a new focus on the user persona of the marketer was established. Now he is the CEO of Leadspace and gets to solve some of marketing and sales biggest problems: finding qualified leads, knowing when to engage, and scaling for growth.

On this show, Doug Bewsher shares some of his experiences on his path from the CMO to CEO. Later in the show, we dive into how marketing can empower sales and the way AI and enhanced MarTech tools can allow you to scale.

We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.

If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.

Biography of Doug Bewsher
Over his career, Doug has pioneered and built some of the world’s leading social, mobile and technology brands. Prior to Leadspace, he was CMO at Salesforce.com where he launched Salesforce Communities and Chatterbox and supported the incredible growth of the enterprise Cloud computing leader. Before Salesforce.com, he served as CMO at Skype, growing the company to 750 million users and third of all international communications through the acquisition by Microsoft, and co-led McKinsey’s North American CRM practice through the dot.com boom and bust.

Team Challenge:
Ask the members of your team the following questions and discuss the results:
•What tools and processes do you have in place to measure leads and qualify them for sales?
•When is the last time you interviewed one of your sales team members to find out what the customers want?
•What are some steps you can take today to help the data you use to be better than it currently is?

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-39-doug-bewsher/

Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Twitter: https://twitter.com/dougino
•LinkedIn: https://www.linkedin.com/in/dbewsher
•Corporate Site: https://www.leadspace.com/
Total Play: 0