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	Podcast:		Content Inc with Joe Pulizzi
	Episode:		Episode 17: We Fail When We Lead With Product First {with Jay Acunzo}
	Category:		Business
	Duration:		00:05:44
	Publish Date:		2015-01-26 10:09:26
	Description:		Too often, as start-ups and even as established companies, the marketing messages we create for our audience share only the features, not the true benefits that will help those we serve. In this episode of Content, Inc., Joe Pulizzi brings on guest Jay Acunzo, VP of Platform for NextView Ventures, to share how to get past the features conversation and go directly to addressing the problems you solve for your customers. Don't fail by leading with your product. Succeed by leading with how you improve the current situation for your customer.
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