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Home > Content Inc with Joe Pulizzi > Episode 71: Preparing For A Content Marathon
Podcast: Content Inc with Joe Pulizzi
Episode:

Episode 71: Preparing For A Content Marathon
Category: Business
Duration: 00:05:53
Publish Date: 2015-08-03 07:00:00
Description:

Here's the thing...if you are just starting out with a Content Inc. model and you feel pressured to get strong ROI results in just a few months, then this model is not for you. In this episode of Content Inc., Joe Pulizzi reminds you that developing, implementing and tracking marketing around content is a process. One that can take up to a year or longer to bear results. It's about building an audience and providing value to them consistently. Prepare for your content to be a marathon, not a sprint. 
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