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	Podcast:		Construction + Small Business Marketing: It's a Code World:
	Episode:		10 Tips for Persuasive Copy (+Covid Opportunities)
	Category:		Arts
	Duration:		00:12:45
	Publish Date:		2020-03-22 17:42:51
	Description:		✓ Look for the opportunities amidst Covid. ✓ Once you see new surges, push into them. ✓ Use the Word “You” ✓ Capitalize on FOMO ✓ Use Bulleted or Numbered Lists ✓ Support your calls to action with a little explainer text “this is what you can expect next.” ✓ What happens when I submit a contact form? ✓ Go ‘benefit driven’ rather than ‘feature driven’ with it. ✓ Scarcity ✓ Authority ✓ The principle of “Liking” / Writing conversationally - Humor/humanity ✓ Cut out the fluff and be concise ✓Be the challenger. ✓ Write it out with 300 words and then figure out how to say it in 30. ✓ Write to ONE representative ideal prospect.
	Total Play:		0