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Home > Construction + Small Business Marketing: It's a Code World: > PPC vs. SEO (For Small Businesses and Contractors)
Podcast: Construction + Small Business Marketing: It's a Code World:
Episode:

PPC vs. SEO (For Small Businesses and Contractors)
Category: Arts
Duration: 00:15:05
Publish Date: 2019-07-01 06:56:42
Description: ✔ SEO helps you build a long-term marketing 'flywheel' ✔ With PPC you can get immediate leads and make improvements to your testing on conversion-rate and click through-rate more quickly. ✔ Pay attention to your Google maps ranking, and also pay for Google Maps listing ads. ✔ Spend time getting good Google reviews, which helps with organic search ranking and helps your PPC ads as well. ✔ Occasionally use ‘high intent’ (meaning possible lead or purchase at the end) terms to write content that you can promote with PPC and have a lead form at the end of the content. Use paid ads to promote your best content and videos on Facebook. ✔ Use data from PPC to identify terms and content that are working well for click-through-rate and create more content for SEO purposes that way.
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