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	Podcast:		The Tech Marketing Podcast
	Episode:		137 \| How real narratives go beyond the template and transform B2B marketing
	Category:		Business
	Duration:		01:01:38
	Publish Date:		2025-03-12 05:00:00
	Description:		Have a great point of view to add? Send us a text with your thoughts! Ready to ignite your brand story? Jaymi Bauer, a consulting CMO at Pentaho and a Tedx presenter, joins Twogether's Minaz Tejani and Vicki Sleath on this week's episode of The Tech Marketing Podcast. Listen as Jaymi dives into the importance of finding and telling your company's true narrative-without the cookie-cutter approaches that crowd B2B marketing. Revealing why establishing an authentic brand personality isn't just cosmetic but a core element of attracting top talent, growing your customer community, and building lasting trust in a competitive landscape.
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