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	Podcast:		The PPC Show Podcast
	Episode:		Episode #056 - Breaking Down the B2B Funnel with Garrett Mehrguth, CEO of Directive Consulting
	Category:		Technology
	Duration:		00:35:43
	Publish Date:		2017-08-21 21:15:33
	Description:		This week on The PPC Show we're joined by Garrett Mehrguth, CEO of Directive Consulting, to break down the B2B marketing funnel. My top three takeaways from this show: 1) Everyone says they value top of funnel, but lie in the way they allocate budget. 2) The importance of valuing and tracking your B2B funnel: Impressions > Contacts > Opps > Deals > Revenue 3) Share of SERP: how B2B marketers can start optimizing platforms that not only advertise in search but also rank organically like: Capterra, G2Crowd, Software Advice, and more. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
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