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	Podcast:		The PPC Show Podcast
	Episode:		Episode #066 - Expanded Test Ads: The Latest Research & Optimization Tips - Mark Irvine
	Category:		Technology
	Duration:		00:52:06
	Publish Date:		2017-12-04 22:49:36
	Description:		Welcome to the #66 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week I'm joined by Mark Irvine, Senior Data Scientist at Wordstream. In this episode, discover what Mark and his team learned after a full year of testing Google's new expanded text ads (ETAs) across 14,000 accounts. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
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