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In the first of our "Between Two Marketers" interview series, Paul sits down with Harry Hawk from Birdeye. Harry explains how he improved revenue by 4x by switching Facebook and Google AI to run off of Salesforce deep funnel conversions. Harry gets into the nitty gritty and shows you why AI should be your best friend. Listen now!
Learn more in Harry's blog post: https://birdeye.com/blog/why-performance-marketers-need-to-embrace-machine-learning-optimization/
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