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How do you get clients as a financial planner without buying leads or relying on referrals?
In this episode of Financial Planner Life, Sam Oakes interviews Jak Ali, Managing Director of J.A. Financial Planning Ltd, a Partner Practice of St. James’s Place Wealth Management.
Jak shares exactly how he generates clients as a financial adviser using creative, confident, and relationship-based business development. He has built his entire client base without depending on lead providers or a legacy client book.
After training as a barrister and working on a death penalty case in California, Jak switched careers and moved to Dubai, where he began his financial planning career in a pure business development role. No leads. No shortcuts. Just hard work and smart strategy.
It was there he learned a powerful truth:
If you can master business development, you will never need to rely on anyone again.
He later joined St. James’s Place at age 26, going straight into self-employment with full confidence that he could build a book of clients himself. And he did.
Check out St James Place Academy here - https://www.sjp.co.uk/academy
One of his most inspiring stories? Jak saw a Vodafone executive on LinkedIn, but calls and emails went unanswered. So he flew to Luxembourg, waited by the stage at a tech summit with two cans of Irn-Bru (the exec was Scottish), and landed a 20-minute meeting. That conversation led to a new client and a mindset shift that changed everything.
In this episode, you will learn:
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