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Home > The FMCG In-Crowd > Episode 3 - EDLP
Podcast: The FMCG In-Crowd
Episode:

Episode 3 - EDLP
Category: Business
Duration: 00:19:39
Publish Date: 2020-12-17 08:32:15
Description: EDLP seems to be a perennial discussion but was brought into sharper focus in 2020 when Tesco announced their Great Prices Everyday strategy. We talk to our guests about their thoughts on EDLP and under what circumstances it can be considered successful for a category and brand.
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