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Description:
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Ben Berry, Managing Director at English Lakes Hotels and Low Bay Resort and Spa, joins Jordan to discuss what it really takes to integrate Bitcoin into a UK hospitality business.
They cover how you build a true resort experience in the Lake District, where AI tools like ChatGPT are already improving marketing and operations, and why hospitality still relies on people even as automation accelerates. Ben also shares his Bitcoin journey, why he sees “Bitcoin and everything else” as two separate baskets, and how he’s driving adoption through payments, holding BTC, and building a circular economy with suppliers.
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