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Podcast: The Crypto Standard
Episode:

Why a Brewery Put Bitcoin on Its Balance Sheet
Category: Technology
Duration: 01:05:01
Publish Date: 2025-08-29 16:31:11
Description:

James, founder of Brulo, joins Jordan to share his journey from building Beer52, one of the UK’s largest craft beer subscription businesses, to launching Brulo, an alcohol‑free brewery now recognised as the world’s first Bitcoin treasury brewery.They explore James’s entrepreneurial path, the rise of alcohol‑free beer, and why Brulo converted its cash reserves into Bitcoin. James discusses building a brand that people connect with, the challenges of educating customers about Bitcoin, and how businesses can help normalise adoption.

Follow James + Brulo:Website: ⁠https://www.brulobeer.com/

CrowdCube: https://www.crowdcube.com/early-access/brulobeer/

00:00 – Introduction and Background03:30 – The Journey into Craft Beer06:04 – Building Beer 52: The Early Days08:40 – Challenges and Lessons Learned11:04 – Transitioning to Alcohol-Free Beer13:40 – The Rise of Alcohol-Free Options16:26 – Branding and Design Philosophy19:09 – The Bitcoin Connection21:49 – Bitcoin Treasury Strategy24:20 – Community and Education27:21 – Future Plans and GrowthFollow Jordan:

Total Play: 0