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Bitcoin on the balance sheet isn’t just a trend: it’s a game-changer.
Alexandre Laizet is leading the charge with Europe’s first publicly listed Bitcoin treasury company, The Blockchain Group. Inspired by MicroStrategy, Alexandre and the team are raising millions to buy Bitcoin and proving why corporations must rethink their approach.
In this episode, we discuss why businesses are adopting Bitcoin, how treasury strategies ultimately work and are evolving, and what it takes to bring institutional adoption to Europe.
Alexandre and The Blockchain Group Linkedin: https://www.linkedin.com/in/alexandre-laizet/ X: https://x.com/AlexandreLaizethttps://x.com/AlexandreLaizet Website: https://www.theblockchain-group.com/
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