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Home > The Action Catalyst with Rory Vaden > 7 Phases to a Powerful Global Rebrand – Episode 196 of The Action Catalyst Podcast
Podcast: The Action Catalyst with Rory Vaden
Episode:

7 Phases to a Powerful Global Rebrand – Episode 196 of The Action Catalyst Podcast
Category: Business
Duration: 01:10:56
Publish Date: 2017-05-23 14:00:00
Description: Southwestern Consulting started as a few people with a dream of a worldwide brand. Now with over 150 team members that dream is becoming a reality. In this week’s episode of the Action Catalyst Podcast, Rory shares the 7 Phases of a powerful global rebrand from personal experience with Southwestern Consulting's own rebranding journey. Show Highlights: Branding improves the customer experience. @rory_vaden People want to be associated with good brands. @rory_vaden A minor increase in quality plus a major increase in brand equals a monumental difference in profits. @rory_vaden “Find your uniqueness and exploit in the service of others.” - @larrywinget Boil down who you are into a few words. @rory_vaden Until you get your strategy right, you’ll never get your brand right. @rory_vaden Your brand needs to be able to expand quickly without being diluted. @rory_vaden Redoing your website is always a huge project relative to the size of your company. @rory_vaden A better brand warrants a higher price. @rory_vaden In order for a team to get to the next level, every member must be willing to have a piece of their ego disappear. @rory_vaden Your web copy must be extremely and painfully obvious. @rory_vaden Sell the problem as much as you sell the solution. @rory_vaden Take the time to develop strategy. @rory_vaden Invest in outside expertise. @rory_vaden Focus on conversion, not on vanity. @rory_vaden Go as fast as you can, but as slow as you have to. @rory_vaden The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!
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