 Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles […]
The post Contagious – How to Make Ideas Spread with Jonah Berger – Episode 152 of The Action Catalyst Podcast appeared first on Southwestern Consulting. |