When you are selling, “names are magic.” There is an almost unexplainable level of trust that is granted to you when a prospect recognizes the name of someone that you have already done business with. And trust is a lubricant for every type of selling. So talk and tell positive and uplifting stories about the people you’ve done business with. […]
The post If there is a magic formula to selling it’s this… appeared first on Southwestern Consulting.
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