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Podcast: The Action Catalyst with Rory Vaden
Episode:

How to make ideas stick
Category: Business
Duration:
Publish Date: 2016-09-06 17:01:09
Description:

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On andInvisible Influence: The Hidden Forces that Shape Behavior. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in […]

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