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SportsPro editorial director James Emmett is joined by SportsPro columnist, the chief sports reporter for the Press Association Martyn Ziegler, and chief executive of the Synergy sponsorship agency Tim Crow. Speaking before news emerged that Adidas is set to end its sponsorship deal with the IAAF early, the trio discuss the beleaguered athletics' body's options, highlight the Dentsu marketing agreement as one to drop by both sides, and question the advice that IAAF president Sebastian Coe seems to be receiving. Martyn reveals the real reason behind that Sepp Blatter plaster and puts his cards on the table for the Fifa presidential election. Meanwhile, James and Tim discuss the appointment of Kasper Rorsted - a man with a touch of the Jurgen Klopps about him - as the next chief executive of Adidas. Oh, and tennis doesn't get off the hook either. |
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