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As London hosts perhaps the year's most significant global event, the World Athletics Championships, Press Association chief sports reporter Matt Slater joins SportsPro's Eoin Connolly and Adam Nelson to talk doping, the embattled IAAF, life after Bolt and revitalising an accessible but fading sport. And with Asics stepping in for its first major championships since replacing Adidas as a major IAAF partner, its EMEA chief executive Alistair Cameron explains how that sponsorship will help build its running and lifestyle brands. |
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