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Podcast: Media Masters
Episode:

Media Masters - Robert Phillips
Category: News & Politics
Duration: 00:57:31
Publish Date: 2015-10-22 02:00:00
Description: Author of "Trust Me, PR is Dead", Robert Phillips famously quit as President and CEO of Edelman, the largest PR company in the world. In this in-depth, one-to-one interview, Robert reveals the thinking that went into the decision which shocked the PR industry; explains why he believes social media and "radical transparency" have killed off PR and spin for good; and describes why trust is now one of the rarest commodities for companies - and how they can effectively build it.
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