|
Description:
|
|
Jon Mew is CEO of the Internet Advertising Bureau UK.
The organisation represents and regulates the £23bn digital advertising industry, counting Google, Meta and Twitter among its members, with a mission to “promote transparency and build a sustainable future for online marketing.”
Jon shares how the industry is toughening its response to fraudsters – standing up for greater consumer protection, but arguing they could do more with the government’s help. He also shares how they are tackling online influencers who endorse products without revealing that they are paid, and in what ways restricting promotion of products high in fat, salt and sugar affects small business owners. |
.png)
More
Religion & Spirituality
Education
Arts and Design
Health
Fashion & Beauty
Government & Organizations
Kids & family
Music
News & Politics
Science & Medicine
Society & Culture
Sports & Recreation
TV & Film
Technology
Philosophy
Storytelling
Horror and Paranomal
True Crime
Leisure
Travel
Fiction
Crypto
Marketing
History
Comedy
Arts
Games & Hobbies
Business
Motivation